Consumer Behaviour and Attitudes by Purchasing of Selected Food Products

Marína Korčoková - Miroslava Loydlová


V In this report we are aimed at problems of consumers` behaviour and at factors that have an influence on it. We are focused on behaviour during purchase and con-sumption of bio products that belong to the actual trends. We explain understanding of healthy lifestyle and we also present abstract of its classifications. The report in-cludes results of a research the goal of which was to find out preferences of con-sumers while making decisions when buying healthy food (farm and bio food). In conclusion we propose recommendations on possible ways of education and infor-mation of consumers on food and on support to consume products beneficial to our health.

Keywords:  Consumer behaviour, healthy lifestyle, health prevention, food

JEL Classification:  P46, Q18 

DOI: https://10.2478/stcb-2020-0008

Received: 16.9.2020   Accepted: 23.9.2020   Published: 30.9.2020

How to cite this (APA 7th edition):
Korčoková, M., & Loydlová, M. (2020). Consumer Behaviour and Attitudes by Purchasing of Selected Food Products. Studia commercialia Bratislavensia: vedecký časopis Obchodnej fakulty Ekonomickej univerzity v Bratislave, 13(3), 14-28.

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ISSN (online): 1339-3081
Publisher: Fakulty of Commerce, University of Economics in Bratislava

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