Consumer Behaviour and Attitudes by Purchasing of Selected Food Products
Marína Korčoková - Miroslava Loydlová
Abstract
V In this report we are aimed at problems of consumers` behaviour and at factors that have an influence on it. We are focused on behaviour during purchase and con-sumption of bio products that belong to the actual trends. We explain understanding of healthy lifestyle and we also present abstract of its classifications. The report in-cludes results of a research the goal of which was to find out preferences of con-sumers while making decisions when buying healthy food (farm and bio food). In conclusion we propose recommendations on possible ways of education and infor-mation of consumers on food and on support to consume products beneficial to our health.
Keywords: Consumer behaviour, healthy lifestyle, health prevention, food
JEL Classification: P46, Q18
DOI: https://10.2478/stcb-2020-0008
Received: 16.9.2020 Accepted: 23.9.2020 Published: 30.9.2020
How to cite this (APA 7th edition):
Korčoková, M., & Loydlová, M. (2020). Consumer Behaviour and Attitudes by Purchasing of Selected Food Products. Studia commercialia Bratislavensia: vedecký časopis Obchodnej fakulty Ekonomickej univerzity v Bratislave, 13(3), 14-28.
ISSN (online): 1339-3081
Publisher: Fakulty of Commerce, University of Economics in Bratislava
License:
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.