Udržateľné odievanie ako nový trend v kontexte princípov kruhovej ekonomiky
Zdenka Musová – Jennifer Drugdová
Abstract
The paper deals with sustainable concepts of buying clothes and textile products, which are following principles of the new economic model – circular economy. The aim of the paper is to present selected results of primary research, which was fo-cused on Slovak respondents´ knowledge about selected new concepts in clothing buying and their willingness to support these. Secondary data analysis is supple-mented by results of online questionnaire research, which was realised in 2019. Re-search sample consisted of 468 respondents. Results of research show that most of the respondents have knowledge about slow fashion, patchwork and swap. In con-trary the less known concepts are clothing rental, Gots Certification and lease of jeans. Women have higher knowledge about new concepts of buying clothes and textile products and higher willingness to support these concepts in comparison with men. Knowledge and willingness to support these concepts increase towards the younger generations (Y and Z) in comparison with older generations (Baby Boomers and X).
Key words: circular economy, textile, new sustainable concepts, consumers
JEL Classification: M14, Q56
DOI: https://doi.org/10.53465/STCB.1339-3081.2021.47.82-93
Received: 23.2.2021 Accepted: 26.2.2021
How to cite this (APA 7th edition):
Musová, R. & Drugdová, J. (2021). Udržateľné odievanie ako nový trend v kontexte princípov kruhovej ekonomiky. Studia commercialia Bratislavensia: vedecký časopis Obchodnej fakulty Ekonomickej univerzity v Bratislave, 14(1), 82-93.
ISSN (online): 1339-3081
Publisher: Fakulty of Commerce, University of Economics in Bratislava
License:
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.