Circular Design and Consumer Involvement in Circular Economy
Ľubica Knošková
Abstract
The circular economy is an approach to help reduce global sustainability pressures. In circular economy it is important to involve design from the beginning of the prod-uct lifecycle, including product ideation and material selection. Involvement of con-sumers and users into circular economy is very important and enables change in purchase patterns and product utilization. The paper methodology consists of a profound literature review and analysis in area of circular economy, circular design and consumer or user influence on circularity. The goal of the paper is to provide in-sights into the consumer involvement into a circular economy and changes in users’ behavior. The research results in discussion of design strategies to slow down “re-source loops”, to close “resource loops”, and to “narrow material flow” to enhance circular economy and business models, as well as consumer involvement in circular economy. We outline desired consumer and user behavior leading to circular econo-my.
Keywords: Circular economy, circular design, consumer behaviour, behaviour change
JEL Classification: M31, O30
DOI: https://10.2478/stcb-2020-0001
Received: 27.3.2020 Accepted: 30.3.2020 Published: 31.3.2020
How to cite this (APA 7th edition):
Knošková, Ľ. (2020). Circular Design and Consumer Involvement in Circular Economy. Studia commercialia Bratislavensia, 13(1), 25-34.
ISSN (online): 1339-3081
Publisher: Fakulty of Commerce, University of Economics in Bratislava
License:
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.