Microeconomic Aspects of Franchising
Jozef Orgonáš
Abstract
The present arrangement of franchising is a very popular business form. It is a very dynamic form of making business. The form is very modern and conservative at once. It ́s modern enough and at the same time approved, to represent the possible visionary way of the entrepreneurship in the 21stcentury. Franchising has become a means of growth across many different industries, including business and financial services, beauty, health, sport, various services, food, medical, recreation and many others. Our effort might understand how the franchising performance drivers applied in the microe-conomic parts work and how important it is for franchisor and the franchisee, as well.
Keywords: Franchising,Microeconomy, Break-even point
JEL Classification: M 31
DOI: https://10.2478/stcb-2020-0006
Received: 25.3.2020 Accepted: 24.6.2020 Published: 30.6.2020
How to cite this (APA 7th edition):
Orgonáš, J. (2020). Microeconomic Aspects of Franchising. Studia commercialia Bratislavensia, 13(2), 150-159.
ISSN (online): 1339-3081
Publisher: Fakulty of Commerce, University of Economics in Bratislava
License:
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.