Strategic Diagnostics of Transcarpathia Potential: Matrix and its Elements
Lujza Jurkovičová – Viktoria Marhitich – Volodymyr Kubiniy
Abstract
The purpose of this study is to determine the strategic position of the organizational and economic potential of the Transcarpathian region, which gives opportunity to describe the main directions of the strategic development of the region and building the competitive advantages. The research methods are: expert assessments, causal induction method, sci-entific abstraction method, matrix as a diagnostic method. As the main evaluation mechanism, a matrix divided into four quadrants was used, which made it possible to see the position of the infant, the zone of the bal-loon, the quadrant of the locomotive and the position of the leader. A survey of ex-perts indicated the location of the organizational and economic potential of Trans-carpathia in the locomotive zone, that’s mean with an economic potential above the average, but organizational potential below the average. In our Ways of strengthen-ing the development potential of the region are proposed.
Keywords: potential, strategic analysis, matrix
JEL Classification: O11
Received: 25.11.2020 Accepted: 3.12.2020 Published: 31.12.2020
How to cite this (APA 7th edition):
Jurkovičová, L., Marhitich, V., & Kubiniy, V. (2020). Strategic Diagnostics of Transcarpathia Potential: Matrix and its Elements. Studia commercialia Bratislavensia: vedecký časopis Obchodnej fakulty Ekonomickej univerzity v Bratislave, 13(4), 302-319.
ISSN (online): 1339-3081
Publisher: Fakulty of Commerce, University of Economics in Bratislava
License:
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.