Total quality management and organisational performance in the nigerian beverage firm

Sulaimon Olanrewaju Adebiyi – Martins Eromose Odigie – Jonathan Ehimen Ekpudu


The study examines the effect of Total Quality Management (TQM) practices on organisational performance in the Nigerian beverage industry. The study’s target population was 343 employees of Nigeria Bottling company in Lagos, Nigeria, from where 185 employees were selected and used as sample through purposive sampling technique. Data were collected through the administration of copies of questionnaire on the respondents. A pool Confirmatory Factor Analysis (CFA) in structural equation modeling was conducted to assess the validity and reliability of the study’s instrument. The data collected were further subjected to descriptive and inferential statistical test through Amos graphics and SPSS packages. The result reveals that TQM practices (Customer focus, employee empowerment, continuous improvement, quality focus and top management) have significant and positive effect on organisational performance measures (Customer satisfaction, productivity, quality conformance brand preference and competitive advantage). The study therefore recommends that management should strengthen its efforts on the TQM practices to engendered sustainable non-financial performance that will ultimately have positive effect on the financial performance of beverages’ firms in Nigeria.

Key words: Beverage Industry; Management; Organizational; Performance; Total Quality

JEL Classification:

Received: 24.4.2021   Accepted: 27.7.2021

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