New Trends and Patterns in Marketing, Business, International Trade, Tourism and Business Law

Dear Colleagues,
We are delighted to extend an invitation to you for the upcoming Special Issue of Studia commercialia Bratislavensia, entitled "New Trends and Patterns in Marketing, Business, International Trade, Tourism and Business Law". This issue containing paper from the 7th International Scientific Conference on Trade, International Business and Tourism, which will be held on October 10 – 11, 2024 on Manor House Mojmírovce.

 

The research interest in marketing has grown, particularly in areas crucial for understanding the long-term performance of products, brands, strategic business units, and firms, there is a need to discern the extent to which these research areas converge with marketing strategy—the core construct in marketing.

The study of consumer behavior is gaining prominence due to the proliferation of new trends and patterns associated with evolving technologies. Consumer-oriented research has taken dual approaches, delving into psychological characteristics, demographics, and shopping motivations and orientations, alongside the examination of technical aspects such as online store specifications, payment methods, information accessibility, usage intentions, and ease of use. Despite their non-contradictory nature, there is a scarcity of research amalgamating both perspectives and a dearth of studies combining marketing strategy with consumer behavior.

International business plays a vital role in today’s business world. Doing business in an international environment is much more complex than doing business in a domestic setting for a number of reasons, such as the differential impact of cultural and institutional forces on leadership patterns, managing human resources and other cross-border operations, and devising and implementing strategies.

The tourism and services sector is of fundamental significance in many localities and nations around the world. It is sensible to suggest that due to its global reach and value, it should also contribute to a more sustainable and just world by, for example, contributing to climate change, poverty and inequality mitigation. However, aside from its possible positive potential and effects, tourism and services may well also boast an array of impacts that can cause severe negative consequences.

The aim of this Special Issue is to provide a platform for researchers to publish research that focuses on marketing,  consumer behavior, international trade, tourism, services and business law. This publish research should be focused on the challenges organizations face in an increasingly environment. Theory development papers/conceptual works, review papers, and empirical studies that advance existing research and/or offer novel insights/new perspectives on all topics related to the mentioned issues are welcome.

Manuscript Submission Information

Manuscripts can be submitted  until the deadline on direct mail to This email address is being protected from spambots. You need JavaScript enabled to view it.. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published in the journal (as soon as accepted) and will be listed together on the special issue website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a double-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Informations for Authors.
Submitted papers should be well formatted and use good English.

Keywords

•    marketing,
•    customer behavior,
•    business models,
•    international trade,
•    tourism,
•    services,  
•    Business Law,

Published Papers

This special issue is now open for submission and will be released before the conference date.